The logo is a necklace, which consists of a large number of beads, each is special
The slogan of the international song contest Eurovision 2017 will sound as "Celebrate Diversity". It is reported by the press service of the UA.Pershy TV Channel.
The basis of creative design for a Song Contest logo is a traditional Ukrainian necklace that is not only the oldest women's jewelry, but also a talisman. It consists of a large number of beads, each of which is special.
"The slogan ‘Celebrate Diversity’ complements last year's theme ‘Come Together’. ‘Celebrate Diversity’ is about the unification of Europe and countries outside it, whose citizens will come together to honor what we have in common and what distinguishes us apart, making us unique and united by the good music", said the executive director of the Eurovision contest Jon Ola Sand.
"Celebrate Diversity" will be a key theme for all aspects of the song contest this year. The slogan and logo provide an understanding of the Ukrainian culture and idea of what to expect for those who will come to Kyiv in May. Ukraine will present a combination of culture, technology and individual creative fuse all the 43 contestants who are already actively preparing for the song contest", reads the statement.